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December 13, 2010

BERKSHIRE GROWN REPORTS $40,000 REVENUE GENERATED AT NOVEMBER

HOLIDAY FARMERS’ MARKET; NEXT MARKET SCHEDULED FOR DECEMBER 18

GREAT BARRINGTON + WILLIAMSTOWN, Mass. (December 12, 2010) – On November 20, Berkshire Grown hosted more than 60 regional farmers and food producers in the Berkshires reaching more than 2,500 community members at the second annual Holiday Farmers’ Markets on Saturday, November 20, the weekend before Thanksgiving. The markets generated $40,000 in income in just four hours at the Great Barrington and Williamstown markets combined.

“The markets were an overwhelming success and we were thrilled with the turnout,” said Barbara Zheutlin, executive director of Berkshire Grown. “We had an impressive number of vendors at both locations and received very positive feedback from customers and vendors alike. The economic impact of these markets has been incredible for the farmers. Everyone cannot wait for the December 18th market!”

December 18th Holiday Farmers’ Market

Due to the popularity and success of the November markets, Berkshire Grown will present more than 75 regional farmers, food producers and artisan crafters to the Berkshires at the last Holiday Farmers’ Market of the season, scheduled for Williamstown and Great Barrington on December 18, the Saturday before Christmas.

The Great Barrington market will host additional wares including wool, pottery, candles, soap, lotions and herbals with new vendors Allium (Whippoorwill Farm chili + house-made cornbread for lunch), Jane Elsbach (wool), Ooma Tesoros (canned tomato sauce) and Leahey Farm (beef.) The Williamstown market will feature new products/vendors at the December 18 market including cordials from Bug Hill Farm, traditional dyeing, spinning and felting (plus a spinning demo) from Mountain Sea Wearables, handmade herbal soaps from Dancing Bare, gingerbread and canned goods from SoMA, glassware from Memphremagog Studios, award-winning sheep’s milk cheese from 3-Corner Field Farm, handmade bags from Erin Kaukus Design, floral designs by Lydia Mongiardo, jewelry from Luna Moth Designs plus Happenchance Farm and Tortured Orchard. Gramercy Bistro will offer samples from their pastry chef and take pre-orders for holiday desserts.

Many vendors will be offering items only available at this time of year or that have been created for these markets specifically. All vendors will feature locally grown, produced and crafted products.

Entertainment for the whole family will include live music at both venues and lunch items will be available for purchase. The Great Barrington market will feature a visit from Santa for the kids from 10:30 am – 11:30 am and the Williamstown market will highlight the Berkshire Chorale from 11 am – noon to ring in the holiday spirit.

Holiday Farmers’ Markets will take place at the Searles School Gymnasium on Bridge Street in Great Barrington (9 am – 1pm) and the Williams College Towne Field House on Latham Street in Williamstown (10 am – 2 pm.) PLEASE NOTE THE CHANGE IN VENUE FOR THE GREAT BARRINGTON MARKET.

In support of Berkshire Grown, this event is sponsored by Massachusetts Grown…and Fresher, The Williams College Sustainable Food and Agriculture Program at the Zilkha Center for Environmental Initiatives, Mezze Restaurant Group, Mission Bar & Tapas/The Market, The Red Lion Inn, Storey Publishing and Slow Food of Western Massachusetts. Visit www.berkshiregrown.org for additional details or call 413.528.0041.

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